"We all Change for the ones we love ". The Canara Bank advt is very interesting... something that really made me laugh
Canara Bank has gone in for some major rebranding and thus this new slogan. Last night i was sitting on a desk in the Bangalore Cantonment railway station and this new ad was playing on TV. The tamil mother who indulges in learning Punjabi to ensure that her new daughter in law is at ease in the new house.. is the prime part of this ad. This is then portrayed to show, that as this mother changed, the Canara Bank also has changed.
Well in this new age where Banking and modes of banking have undergone a sea change some of our nationalised banks are still following archaic rules or stipulations. Most of these banks claim to be modern in its services and approach. However reality doesnt seem to be the case...
1. HDFC has a great web site for its online banking. However, if you need to utilize the NEFT approved by RBI, then you would still need to approach a branch and then register the payee branch / account. Why then do your provide this half luxury of NetBanking.
2. Corporation Bank also has provides for the above dis-service. Added to this, if you have a Debit Card and then for any service related queries... there is only a single person manned call center which half the time refers you back to the bank. They are equipped to handle only Delivered Yes / No questions
3. Vijaya Home Finance Ltd was merged into Vijaya Bank. This then means, for any new Housing Loan the rules Vijaya Bank which are more stiff would apply as against VHFL. The archaic system, demands that you have a SB Acc in the bank for you to be eligible for Home loan, the other option is that your employer provides a written guarantee for Debiting the salary... well who in this modern age would do that when en-masse Sal credit advice is sent to A bank by the employer.
There would be many more to talk about... When will the CHANGE be total ?
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